LG Begins Rollout of Eagerly Anticipated OLED TV

LG Electronics announced that it will begin accepting pre-orders for its eagerly-awaited 55-inch class (54.6-inch diagonal) WRGB OLED TV (MODEL 55EM9700) in South Korea this month with deliveries scheduled to begin next month. More than 1,400 LG retail stores in South Korea will begin accepting orders from consumers for KRW 11 million (approximately US $10,000) TVs starting Jan 3, with delivery to commence the frst week of February. As the first and only company to announce availability of the next-generation TV technology,LG is prepared to ramp up quickly to take the lead in the OLED segment that is expected tp grow to 7.2 million units by 2016, according to Display Search. Only 4millimeters (0.16-inches) thin and weighing less than 10 kilograms (22 pounds), LG's OLED TVs produce astoundingly vivid and realistic pictures thanks to its superior WRGB technology. LG's unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect color output. LG's exclusive color refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle. Other markets where the revolutionary LG OLED (Organic Light Emitting Diode) TV will be available will be announced over the next several weeks along with their respective prices. The announcement comes just days before the 2013 Consumer Electronics Shoe (CES), where an early version of the TV last year was awarded "Best of Show."